Should I Apply For An Intent to Use Trademark Application

Published Jun 05, 2024

Thinking of Applying for An Intent to Use Trademark Application at the USPTO? Here’s What to Consider Beforehand.   Intent to Use trademark applications are a unique aspect of the trademark registration process. Intent to Use trademarks, or ITU applications, allow would-be trademark owners to secure rights to a trademark before actually using it in…
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The USPTO Trademark Registration Process Explained

Published Feb 28, 2024

THE FEDERAL TRADEMARK REGISTRATION PROCESS – WHAT TO EXPECT BEFORE FILING AN APPLICATION Applying for federal trademark registration is an important and crucial step in protecting your company’s brand identity and reputation. Regardless of where you are in your business or how long you’ve been operating, understanding the federal trademark application process is essential for…
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5 Guidelines To Keep Your Trademark Portfolio Active

Published Jan 29, 2024

The beginning of the year is a great time to review your business health. Just as you would review your balance sheet and other key metrics, don’t forget to check in on one of your business’s most important assets – your BRAND! Your trademark is the “face” of your company and it’s how your consumers…
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Are All the Good Trademarks Already Taken? How To Choose a Great Brand Name

Published Jun 25, 2018

If you are seeking to register a trademark on the Amazon Brand Registry, it may seem like all the good brand names are already taken. One of the first challenges entrepreneurs face in building a brand, regardless of the industry, is selecting an appropriate trademark or brand name to identify their products or services in…
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