Protecting Your Trademark In the Age of Fast Fashion and “Dupes”
Published Mar 27, 2025Trademark Protection in the Age of Dupes, Fast Fashion, and Online Marketplaces As a trademark attorney with more than 20 years of experience, I’ve worked with entrepreneurs at all stages of business, many of whom don’t realize just how vulnerable their brands are in today’s digital-first, trend-driven economy. With the rise of fast fashion, the…
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Trademarks For Service Based Business – Key Advice for Service Providers
Published Mar 26, 2025Trademarking Your Service Based Business – Everything Entrepreneurs and Service Providers Need to Know When we think about trademarks, we readily think about the consumer goods that we use and purchase every day, like coffee, skin care products, our footwear and gadgets. But what about the services we interact with on a daily basis –…
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Trademarks On Amazon – Everything You Need To Apply for Amazon Brand Registry
Published Jul 10, 2024Trademark Attorney Learning Series What is the Amazon Brand Registry? The Amazon Brand Registry is a framework for protecting your trademark on Amazon. It was created several years ago to curtail counterfeit goods and unauthorized sellers on Amazon’s marketplace. As one of the largest online retailers in the world, Amazon’s open marketplace transformed direct to…
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Should I Apply For An Intent to Use Trademark Application
Published Jun 05, 2024Trademark Attorney Learning Series Thinking of Applying for An Intent to Use Trademark Application at the USPTO? Here’s What to Consider Beforehand. Intent to Use trademark applications are a unique aspect of the trademark registration process. Intent to Use trademarks, or ITU applications, allow would-be trademark owners to secure rights to a trademark before…
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The USPTO Trademark Registration Process Explained
Published Feb 28, 2024Trademark Attorney Learning Series THE FEDERAL TRADEMARK REGISTRATION PROCESS – WHAT TO EXPECT BEFORE FILING AN APPLICATION Applying for federal trademark registration is an important and crucial step in protecting your company’s brand identity and reputation. Regardless of where you are in your business or how long you’ve been operating, understanding the federal trademark application…
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5 Guidelines To Keep Your Trademark Portfolio Active
Published Jan 29, 2024Trademark Attorney Learning Series Five Guidelines To Keep Your Trademarks Active The beginning of the year is a great time to review your business health. Just as you would review your balance sheet and other key metrics, don’t forget to check in on one of your business’s most important assets – your BRAND! Your trademark…
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Are All the Good Trademarks Already Taken? How To Choose a Great Brand Name
Published Jun 25, 2018If you are seeking to register a trademark on the Amazon Brand Registry, it may seem like all the good brand names are already taken. One of the first challenges entrepreneurs face in building a brand, regardless of the industry, is selecting an appropriate trademark or brand name to identify their products or services in…
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