Trademark “dilution” refers to the lessening of the capacity of a famous mark to identify and distinguish goods or services, regardless of the presence or absence of (1) competition between the owner of the famous mark and other parties, or (2) likelihood of confusion, mistake, or deception. Unauthorized use of a registered trademark in a manner that damages or devalues the quality, prestige or stature of the brand may result in a suit for trademark dilution.



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