Should I Apply For An Intent to Use Trademark Application

Published Jun 05, 2024

Thinking of Applying for An Intent to Use Trademark Application at the USPTO? Here’s What to Consider Beforehand.   Intent to Use trademark applications are a unique aspect of the trademark registration process. Intent to Use trademarks, or ITU applications, allow would-be trademark owners to secure rights to a trademark before actually using it in…
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Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited 

Published Sep 12, 2023

Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited In the fast-paced world of business, trademarks play a crucial role in distinguishing one brand from another. To protect the uniqueness and identity of their brands, companies rely on trademark law, which is guided by the “likelihood of confusion” standard. This standard determines whether consumers…
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