Amazon Brand Registry – Everything You Need To Protect Your Trademark on Amazon
Published Jul 10, 2024What is the Amazon Brand Registry? Amazon Brand Registry was created in 2017 in response to the mounting challenges of counterfeit goods and unauthorized sellers on Amazon’s marketplace. As one of the largest online retailers in the world, Amazon’s open marketplace transformed direct to consumer selling for manufacturers and entrepreneurs around the world. It created…
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Should I Apply For An Intent to Use Trademark Application
Published Jun 05, 2024Thinking of Applying for An Intent to Use Trademark Application at the USPTO? Here’s What to Consider Beforehand. Intent to Use trademark applications are a unique aspect of the trademark registration process. Intent to Use trademarks, or ITU applications, allow would-be trademark owners to secure rights to a trademark before actually using it in…
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Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited
Published Sep 12, 2023Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited In the fast-paced world of business, trademarks play a crucial role in distinguishing one brand from another. To protect the uniqueness and identity of their brands, companies rely on trademark law, which is guided by the “likelihood of confusion” standard. This standard determines whether consumers…
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