The USPTO Trademark Registration Process Explained
Published Feb 28, 2024THE FEDERAL TRADEMARK REGISTRATION PROCESS – WHAT TO EXPECT BEFORE FILING AN APPLICATION Applying for federal trademark registration is an important and crucial step in protecting your company’s brand identity and reputation. Regardless of where you are in your business or how long you’ve been operating, understanding the federal trademark application process is essential for…
Read More
Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited
Published Sep 12, 2023Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited In the fast-paced world of business, trademarks play a crucial role in distinguishing one brand from another. To protect the uniqueness and identity of their brands, companies rely on trademark law, which is guided by the “likelihood of confusion” standard. This standard determines whether consumers…
Read More
