Trademarking Beauty and Wellness Brands

Published Sep 11, 2024

You’re Building An Amazing Beauty Brand. Trademarking Can Help! In the beauty and wellness industry, building a brand isn’t just about creating great products—it’s about crafting a distinct identity that sets you apart in a competitive market. Whether you’re launching a skincare line, a beauty app, or dietary and nutritional supplements, your brand is more…
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Should I Apply For An Intent to Use Trademark Application

Published Jun 05, 2024

Thinking of Applying for An Intent to Use Trademark Application at the USPTO? Here’s What to Consider Beforehand.   Intent to Use trademark applications are a unique aspect of the trademark registration process. Intent to Use trademarks, or ITU applications, allow would-be trademark owners to secure rights to a trademark before actually using it in…
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The USPTO Trademark Registration Process Explained

Published Feb 28, 2024

THE FEDERAL TRADEMARK REGISTRATION PROCESS – WHAT TO EXPECT BEFORE FILING AN APPLICATION Applying for federal trademark registration is an important and crucial step in protecting your company’s brand identity and reputation. Regardless of where you are in your business or how long you’ve been operating, understanding the federal trademark application process is essential for…
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