Don’t Risk Losing Your Trademark Rights – It Pays to Be Proactive!
Published Aug 28, 2025TRADEMARK ATTORNEY LEARNING SERIES APPLYING FOR A TRADEMARK IS JUST THE START… DON’T RISK LOSING THE RIGHTS TO YOUR NAME. Your brand is one of your business’s most valuable assets. It’s how your customers remember you, recommend your products or services, and how you build trust. Yet too often, we see businesses invest in marketing,…
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Rebranding or Reviving an Old Business Name? What You Need to Know About Your Trademark Rights
Published May 14, 2025In today’s fast-paced business environment, it’s not uncommon for entrepreneurs and companies to evolve their brand identity or return to a previous business venture after time away. Whether you’re undergoing a complete rebrand or looking to revive a previously abandoned brand name, one critical factor should be front and center: your trademark strategy. As trademark…
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5 Guidelines To Keep Your Trademark Portfolio Active
Published Jan 29, 2024Trademark Attorney Learning Series Five Guidelines To Keep Your Trademarks Active The beginning of the year is a great time to review your business health. Just as you would review your balance sheet and other key metrics, don’t forget to check in on one of your business’s most important assets – your BRAND! Your trademark…
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