DIY Trademarks vs Hiring a Trademark Attorney
Published Nov 21, 2025When to DIY and When to Hire a Trademark Attorney in 2026 Entrepreneurs today have more tools than ever to help them launch a brand. AI assistants, online filing portals, influencer tutorials, and endless how-to content make it seem like filing your own trademark should be quick and straightforward. And in some cases, it can…
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Avoid Common Mistakes in the U.S. Trademark Registration Process
Published Jun 17, 2025Why Hiring a Licensed U.S. Trademark Attorney Can Simplify Your Trademark Process Avoid common pitfalls, protect your brand, and gain a strategic partner in trademark law. Securing a trademark from the United States Patent and Trademark Office (USPTO) is one of the smartest investments you can make in your brand. But many business owners, especially…
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Protecting Your Trademark In the Age of Fast Fashion and “Dupes”
Published Mar 27, 2025Trademark Protection in the Age of Dupes, Fast Fashion, and Online Marketplaces As a trademark attorney with more than 20 years of experience, I’ve worked with entrepreneurs at all stages of business, many of whom don’t realize just how vulnerable their brands are in today’s digital-first, trend-driven economy. With the rise of fast fashion, the…
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