What Makes a Strong Trademark Name | Trademark Distinctiveness Explained
Published Apr 03, 2026When founders choose a business name, they are usually thinking about branding: what sounds right, what fits the vision, and what will resonate with customers. Those are the right considerations. But from a trademark perspective, there are other questions that are just as important: What makes a strong trademark? And is this a name we…
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Are All the Good Trademarks Already Taken? How To Choose a Great Brand Name
Published Jun 25, 2018If you are seeking to register a trademark on the Amazon Brand Registry, it may seem like all the good brand names are already taken. One of the first challenges entrepreneurs face in building a brand, regardless of the industry, is selecting an appropriate trademark or brand name to identify their products or services in…
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