The USPTO Trademark Registration Process Explained

Published Feb 28, 2024

THE FEDERAL TRADEMARK REGISTRATION PROCESS – WHAT TO EXPECT BEFORE FILING AN APPLICATION Applying for federal trademark registration is an important and crucial step in protecting your company’s brand identity and reputation. Regardless of where you are in your business or how long you’ve been operating, understanding the federal trademark application process is essential for…
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5 Guidelines To Keep Your Trademark Portfolio Active

Published Jan 29, 2024

The beginning of the year is a great time to review your business health. Just as you would review your balance sheet and other key metrics, don’t forget to check in on one of your business’s most important assets – your BRAND! Your trademark is the “face” of your company and it’s how your consumers…
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Trademark Specimens – How to Demonstrate Use in Commerce

Published Nov 20, 2023

When applying for federal trademark registration at the United States Patent and Trademark Office (USPTO), it’s important to keep in mind that the USPTO will only permit registration of your trademark if you are able to show use of the mark in commerce. To prevent fraud on the trademark office, or the “hoarding” of marks…
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Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited 

Published Sep 12, 2023

Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited In the fast-paced world of business, trademarks play a crucial role in distinguishing one brand from another. To protect the uniqueness and identity of their brands, companies rely on trademark law, which is guided by the “likelihood of confusion” standard. This standard determines whether consumers…
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USPTO COVID-19 Update – Extension of Deadlines and Fee Payments

Published Apr 07, 2020

Under the new Coronavirus Aid, Relief, and Economic Security Act (CARES Act), the USPTO has announced 30-day extensions of time for filing certain patent- and trademark-related documents and paying certain required fees. As explained below, specified filings and responses with an original deadline between March 27 and April 30, 2020 maybe eligible for the 30-day…
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Are All the Good Trademarks Already Taken? How To Choose a Great Brand Name

Published Jun 25, 2018

If you are seeking to register a trademark on the Amazon Brand Registry, it may seem like all the good brand names are already taken. One of the first challenges entrepreneurs face in building a brand, regardless of the industry, is selecting an appropriate trademark or brand name to identify their products or services in…
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Top Trademark Trend Predictions 2018

Published Feb 14, 2018

Flat Fee Top Trademark Trend Predictions  for 2018   Trademark filings serve as something of a bellwether for business and economic trends. As trademark attorneys, we get an inside look at new and emerging industries based on the frequency of filings for certain goods or services. Always popular? Clothing, cosmetics and computer software, including mobile apps….
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How to Trademark a Company Name

Published Nov 16, 2017

Here’s a simple, step-by-step guide on how to trademark your company name at the U.S. Patent and Trademark Office (USPTO). If you are looking to trademark your company name, logo or slogan, you’re in the right place. The trademark attorneys at Flat Fee Trademark offer first rate trademark search and registration services for individual entrepreneurs…
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Amazon Brand Registry Issues New Trademark Guidelines

Published Nov 07, 2017

As we notified our clients and readers earlier this fall, the recently launched Amazon Brand Registry requires sellers to have a registered trademark in order to qualify for the enhanced trademark protection offered through the Brand Registry.   Design and Word Marks Permitted   While the Amazon Brand Registry initially allowed only “standard character marks”…
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FlatFee Trademark Attorney Service Proudly Celebrates 10 Years!

Published Sep 28, 2017

The Law Office of Minott Gore, P.A. and proudly celebrate ten years providing an online trademark attorney service this summer. A New Kind of Law Firm For Today’s Business On July 4, 2007, we launched our firm with one simple idea. To provide high quality, professional legal services to entrepreneurs, start-ups and small businesses…
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