The USPTO Trademark Registration Process Explained
Published Feb 28, 2024THE FEDERAL TRADEMARK REGISTRATION PROCESS – WHAT TO EXPECT BEFORE FILING AN APPLICATION Applying for federal trademark registration is an important and crucial step in protecting your company’s brand identity and reputation. Regardless of where you are in your business or how long you’ve been operating, understanding the federal trademark application process is essential for…
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5 Guidelines To Keep Your Trademark Portfolio Active
Published Jan 29, 2024The beginning of the year is a great time to review your business health. Just as you would review your balance sheet and other key metrics, don’t forget to check in on one of your business’s most important assets – your BRAND! Your trademark is the “face” of your company and it’s how your consumers…
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Trademark Specimens – How to Demonstrate Use in Commerce
Published Nov 20, 2023When applying for federal trademark registration at the United States Patent and Trademark Office (USPTO), it’s important to keep in mind that the USPTO will only permit registration of your trademark if you are able to show use of the mark in commerce. To prevent fraud on the trademark office, or the “hoarding” of marks…
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Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited
Published Sep 12, 2023Trademark Attorney Learning Series: The Likelihood of Confusion Standard Revisited In the fast-paced world of business, trademarks play a crucial role in distinguishing one brand from another. To protect the uniqueness and identity of their brands, companies rely on trademark law, which is guided by the “likelihood of confusion” standard. This standard determines whether consumers…
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USPTO COVID-19 Update – Extension of Deadlines and Fee Payments
Published Apr 07, 2020Under the new Coronavirus Aid, Relief, and Economic Security Act (CARES Act), the USPTO has announced 30-day extensions of time for filing certain patent- and trademark-related documents and paying certain required fees. As explained below, specified filings and responses with an original deadline between March 27 and April 30, 2020 maybe eligible for the 30-day…
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Are All the Good Trademarks Already Taken? How To Choose a Great Brand Name
Published Jun 25, 2018If you are seeking to register a trademark on the Amazon Brand Registry, it may seem like all the good brand names are already taken. One of the first challenges entrepreneurs face in building a brand, regardless of the industry, is selecting an appropriate trademark or brand name to identify their products or services in…
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Top Trademark Trend Predictions 2018
Published Feb 14, 2018Flat Fee Top Trademark Trend Predictions for 2018 Trademark filings serve as something of a bellwether for business and economic trends. As trademark attorneys, we get an inside look at new and emerging industries based on the frequency of filings for certain goods or services. Always popular? Clothing, cosmetics and computer software, including mobile apps….
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How to Trademark a Company Name
Published Nov 16, 2017Here’s a simple, step-by-step guide on how to trademark your company name at the U.S. Patent and Trademark Office (USPTO). If you are looking to trademark your company name, logo or slogan, you’re in the right place. The trademark attorneys at Flat Fee Trademark offer first rate trademark search and registration services for individual entrepreneurs…
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Amazon Brand Registry Issues New Trademark Guidelines
Published Nov 07, 2017As we notified our clients and readers earlier this fall, the recently launched Amazon Brand Registry requires sellers to have a registered trademark in order to qualify for the enhanced trademark protection offered through the Brand Registry. Design and Word Marks Permitted While the Amazon Brand Registry initially allowed only “standard character marks”…
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FlatFee Trademark Attorney Service Proudly Celebrates 10 Years!
Published Sep 28, 2017The Law Office of Minott Gore, P.A. and FlatFeeTrademark.com proudly celebrate ten years providing an online trademark attorney service this summer. A New Kind of Law Firm For Today’s Business On July 4, 2007, we launched our firm with one simple idea. To provide high quality, professional legal services to entrepreneurs, start-ups and small businesses…
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Protect Your Registered Trademark with Amazon Brand Registry
Published Jun 15, 2017Trademark Protection with Amazon Brand Registry The new Amazon Brand Registry requires sellers using the Amazon e-commerce platform to have a federal registered trademark in order to qualify for enhanced trademark protection offered through the program. Previously, online merchants could register with Amazon’s Brand Registry by meeting just a few simple requirements. You had…
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Globally Recognized Trademark Registration
Published May 03, 2017International Trademark Registration Service Here is a common call exchange we receive regarding U.S. and international trademark registration: Client: Hello, I’m looking to register my trademark. I used the free search tool on your website and I see there is a [foreign country] company that already has the name registered here in the U.S….
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